The idea was to establish a new brand and design especially made for magicians. This deck is not the 531st deck of fancy looking cards that hits the magic community on a monthly basis and that ends up on a collector's shelf. I am talking about a working horse for all magicians around the globe. A deck that should look nice and modern, but not at all fancy or suspicious. A deck that has secret weapons built in that can be used but don't have to be. Well hidden and secret that no layman would ever find! And if he did find them he would not think about it as a weapon!